F1 fever is up in the air! As such, one of my favourite skincare brands Elemis, has announced a partnership with Aston Martin Aramco Formula One Team. You must be wondering what’s a skincare brand got to do with the motorsports? Well, you see, Jessica Hawkins, Aston Martin Aramco Formula One Driver Ambassador and Head of F1 Academy, has been appointed as its official Brand Ambassador.
With recent findings showing that 41% of Formula 1 fans are women—and identifying women aged 16–24 as the sport’s fastest-growing demographic—this unique collaboration embraces the sport’s evolving audience. In a bold step forward, ELEMIS has appointed Jessica Hawkins as its official brand ambassador, effective February 2025. Through this partnership, Hawkins will continue to advocate for greater female representation in Formula 1, inspiring and empowering the next generation of women in motorsport.
In its inaugural year, fans can look forward to exclusive Elemis product collections and immersive wellness experiences comprising luxurious ‘pit stop’ treatments in the Aston Martin Aramco Paddock Club Suite and a first-of-its-kind spa activation aboard the team’s luxury during selected Grand Prix.
I’ve been using some of Elemis products over the years and they’ve been a staple in my skincare routine.
Shop Elemis here.
