Japanese fashion designer whose known for his work on brands like Human Made and Louis Vuitton, is now putting his winning touches on the Moncler x Mercedes Benz collaboration. On top of the capsule collection, he’s also styled the G-Class Past II Future limited-edition car, fusing 80s and 90s design with New York hip hop culture.
As a designer, entrepreneur, record producer and DJ, the Japanese polymath Nigo is well-versed in archival research for his creations. “I always refer to the past,” he says. “In Japan, there is a saying that goes Learn from the past to create something new.” For this three-pronged co-creation, he had plenty of material to explore – drawing from the rich histories of Moncler, Mercedes-Benz, and his lifelong passion for music.
The designs merge brand signifiers: the G-Class is rendered on prints and embroidery, and photographic outdoor scenes from Moncler’s archives are reimagined on new city layers. The line-up has a strong feeling of vintage Americana with varsity jackets, hoodies, and checked shirts that match the car’s interior – and a washed-denim jacket and matching pant set present a recognisable Nigo look. A signature Moncler puffer is adorned with the Mercedes-Benz three-pointed star, and a heritage Moncler font adds statement lettering to base layers.
The collection is showcased in a series of images captured by Thibaut Grevet. Inspired by New York rooftop parties, the campaign features a cast of models wearing the new collection, gathered as friends in the Mercedes-Benz vehicle, with a NYC water tower in the background. An accompanying documentary film explores Nigo’s co-creation process, highlighting how he builds a deeply referential presence – where the future is driven by the past.
First unveiled at Moncler’s immersive The City of Genius show in Shanghai in 2024, the Moncler x Mercedes-Benz by Nigo collection is now available in Singapore Marina Bay Sands Moncler Store and on moncler.com.
