When it comes to choosing comfort and design, singers CharliXCX, Blackpink’s Jennie, Bella Hadid and even IT girl Alexa Chung can’t get enough of Vivaia, the shoe brand whose headquarters is in New York. Now in Singapore, with over six stores islandwide, Vivaia is celebrating its fifth birthday with a pop-up this weekend.
As part of this milestone, Vivaia’s popular Sneakerina will be launching in an exclusive Butter Yellow (S$217) colourway, making its global offline retail debut in Singapore at the Wisma Atria pop-up. Inspired by the soft, sunny hues of early spring, the Butter Yellow colourway is perfect for its warm, uplifting tone and effortless versatility.
Vivaia Sneakerina has already made waves on the global style scene, seen on fashion icons such as Bella Hadid and (G)I-DLE’s Shuhua. Most recently, Charli XCX embraced the style in New York, wearing the round-toe version of Sneakerina’s sister style, Yanka.
Pop-Up
Location: Wisma Atria Mall, #B1-25 (In front of Tiong Bahru Bakery)
Dates: May 30 – June 1, 2025
Time: 10am – 9:45pm
