Memories are such an important function; it’s what keeps us alive, while evoking our emotions tied to that specific moment in our lives. So when Maison Margiela Fragrances invited me to their ‘House of Memories’ pop-up on Beach Road, I couldn’t say no. And great news for fans! The pop-up now has been extended to 25th May! Step inside a sensory journey through memories and fantasies of the Replica collection like Lazy Sunday Morning and By the Fireplace within interactive installations and discover the Fantasies collection: Soul of the Forest, Flying, and Dancing on the Moon—surreal scents evoking dreamlike scenarios.
Highlights of the House of Memories experience include:
•Café Indulgences: The Afternoon Delight Café, inspired by the newest Replica Eau de Toilette, sits at the heart of this sensory exploration. Enjoy delicate madeleines and aromatic lattes that offer a delicious embodiment of the memory that inspired the fragrance.
•Fantasy Box: An immersive chamber where the stories behind Soul of the Forest, Flying, and Dancing On The Moon—the Fantasies collection—unfold in surreal visual narratives and scents.
•Creative Masterclasses: Exclusive masterclasses led by local artists Baremetal and Hier Goods. All attendees will walk home with their masterclass product and door gifts worth up to $150, including: $50 Maison Margiela Lazada voucher with no minimum spend, 3-pc Replica Fragrance Discovery Kit, 2-pc Replica Bath & Body Discovery Kit, Mini Replica Candle
Baremetal–5 & 6 May, 6pm:
At Baremetal, traditional metal fabrication is reimagined through a modern lens—where each piece hammered by hand is attributed to heritage, innovation, and timeless craftsmanship. Guests will bring home a Replica bottle-shaped keychain with their initials
Registration for the workshop is available on Lazada.
Popup details: 1 May 2025 to 18 May 2025
Closed on 8 May for a private event
Address: 265 Beach Road, Singapore 199544
Opening hours: Monday to Friday: 11am–8pm | Saturday, Sunday, & Public Holidays: 11am–10pm
