SEPHORA and CJ OLIVE YOUNG are expanding their global retail partnership to Southeast Asia. From 2 September 2026, a curated assortment of 20 Korean beauty brands and over 180 products* will be available across SEPHORA stores in Singapore, Malaysia and Thailand, as well as on the SEPHORA app and online.
The partnership brings together OLIVE YOUNG’s unique proximity to Korea’s fast-moving beauty ecosystem with SEPHORA’s global authority in beauty discovery, curation and client experience. Together, the two beauty leaders will make it easier for Southeast Asian consumers to discover the brands, breakthrough formulas, ingredients and routines shaping what’s next in Korean beauty.
The edit spans brands recognised for their product performance, consumer following and influence on K-Beauty trends including BIOHEAL BOH, Torhop, S.NATURE, beplain, ongredients, make p:rem, Cell Fusion C, THE LAB by blanc doux, REJURAN, numbuzin, SUNGBOON EDITOR and Arencia*, alongside further emerging and sought-after names.
*Brands will differ in each country
Creating a New Gateway to K-Beauty Discovery
For more than a decade, SEPHORA has expanded its K-Beauty portfolio across skincare, haircare, makeup and fragrance, building on its legacy as a leading beauty brand incubator.
Today, Southeast Asian beauty consumers are among the most trend-connected in the world. Social platforms increasingly allow consumers to see the latest products, ingredients and routines emerging from Korea almost instantly — creating an expectation to discover and experience that newness just as quickly.
The SEPHORA x OLIVE YOUNG partnership responds to this shift by bringing consumers closer to Korea’s dynamic beauty ecosystem, while offering the curation, education and immersive discovery experience that is distinctly SEPHORA.
The assortment has been curated by OLIVE YOUNG based on its deep understanding of Korean beauty trends, consumer preferences, and product performance. The collection features brands that have earned strong popularity and consumer demand in Korea through OLIVE YOUNG’s merchandising expertise, bringing some of the country’s most sought-after beauty brands to SEPHORA customers.
Kristina Strunz, Managing Director of SEPHORA Southeast Asia & Oceania said: “Southeast Asia is one of the most dynamic and trend-connected beauty markets in the world. Our consumers see what is emerging in Korea almost instantly and increasingly expect to discover it just as quickly. Our partnership with OLIVE YOUNG allows us to bring that energy, innovation and newness closer to them, while doing what SEPHORA does best: curating it, bringing it to life through experience and making beauty discovery exciting, accessible and distinctly SEPHORA.”
Pallavi Naidu, Vice President of Merchandising, SEPHORA Asia said: “At SEPHORA, we are constantly evolving our assortment to bring our clients the brands, products and innovators shaping beauty around the world. Our partnership with OLIVE YOUNG combines their deep understanding of Korea’s fast-moving beauty landscape with SEPHORA’s expertise in curating for our clients. Together, we are bringing an edit that reflects the innovation and diversity of K-Beauty today, while giving our clients even more to discover at SEPHORA.”
SEPHORA x OLIVE YOUNG Turn Stores Into K-Beauty Discovery Destinations
To mark the regional launch, SEPHORA will introduce limited-time SEPHORA x OLIVE YOUNG K-Beauty Discovery Launchpads at three flagship locations: ION Orchard in Singapore, Fahrenheit 88 in Kuala Lumpur and Siam Center in Bangkok. Going beyond traditional product displays, the Launchpads will immerse clients in what is new and next from Korea – transforming the stores into destinations for K-Beauty discovery.
From trend edits and hero routines to Korean beauty education, sampling, interactive experiences and social-first moments, each Launchpad will make discovery easier to navigate and more exciting to experience. Consumers will be able to explore emerging brands, sought-after hero formulas and new launches, including products and brands not widely available across the region.
Selected purchases will also unlock an exclusive Gift with Purchase featuring an OLIVE YOUNG pouch and charms, available while stocks last.
Start shopping right now: https://www.sephora.sg/pages/olive-young-at-sephora
