From 18 September to 12 October 2026, BIRKENSTOCK invites Singapore to experience that philosophy beyond the product with BIRKENSTOCK Walk Naturally, a four-week neighbourhood takeover that transforms one of Singapore’s most dynamic destinations for creativity and community into a living expression of the principles behind the Original Footbed. Through installations, workshops and collaborations with the New Bahru community, visitors are invited to discover what it means to move naturally and with intention.
THE ORIGINAL FOOTBED
For decades, the Original Footbed has remained at the heart of BIRKENSTOCK’s approach to comfort, support and natural movement. More than its distinctive cork-latex construction, the Original Footbed embodies the brand’s long standing commitment to natural movement, anatomical support, craftsmanship and longevity. Birkenstock Walk Naturally marks a defining moment in Singapore, bringing these principles into a new cultural context beyond the shoe, transforming New Bahru into a canvas for discovering the values that have shaped the brand for generations.
BIRKENSTOCK WALK NATURALLY; A COMMUNITY BUILT WITH EACH STEP
Anchored by an immersive installation at The Lawn, visitors are first introduced to the world of BIRKENSTOCK through its iconic silhouettes, footbed education, and interactive discovery. The expanded outdoor infrastructure brings additional shade and seating, encouraging visitors to pause, explore and learn more about BIRKENSTOCK styles and silhouettes at their own pace. From there, the journey extends across New Bahru’s Main and Factory Blocks, where selected partners bring different facets of BIRKENSTOCK to life, all united by ideas of strong foundations, natural movement, and Walk Naturally.
With Soilboy, the idea that people and plants thrive when they are well -rooted takes form through a Sculpt and Plant workshop, where participants mould their own sustainable planter from eco- friendly materials designed to house and grow a plant over time reflecting BIRKENSTOCK’s belief in strong foundations, natural materials and thoughtful design.
Simple, everyday rituals also become points of discovery. ÁTIPICO introduces a limited-time BIRKENSTOCK-inspired food and drink, designed around moments of pause and conversation, while PPP Coffee presents a specially selected Columbian coffee of the month, available for purchase as beans and drip bags, alongside BIRKENSTOCK-blue pet bowls for four-legged furkids.

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DISCOVER BIRKENSTOCK WALK NATURALLY
18 September – 12 October 2026
New Bahru, Singapore
Sun – Thu · 9:00 am – 8:00 pm | Fri – Sat · 9:00 am – 9:00 pm
Open to all. Selected workshops and experiences require advance registration.
View here for more information: https://www.birkenstock.com/sg/campaign/walk-naturally-new-bahru/





